Home
About / FAQ
Bluetooth Broadcasting
Text / Mobile Coupons
Mobile Internet (WAP)
Terms of Service
Subscribe Now
Industry News
Contact Us
Site Map
Privacy

Bluetooth Broadcasting - Proximity Advertising

Looking for creative, cost-effective methods to distribute your marketing messages? Bluetooth

broadcasting is an amazing system that uses Bluetooth wireless technology. Direct response

advertising at its best!

Mobile Smart Ads Bluetooth broadcasting proximity advertising solution allows for the distribution
of rich media
content and applications to mobile phones, laptops, and other Bluetooth-enabled handheld devices. Content that is engaging, interactive, and informative. The formula works when these wireless devices are relatively close to virtually any public and private spaces that are equipped

with our Bluetooth Servers. Location-based marketing has arrived! Mobile Smart Ads offers a powerful proximity-based direct response marketing solution for content providers, advertisers, retailers, public space operators, and more. And that's just the beginning of what you can do with our location-based Bluetooth marketing technology.

At broadband speed, our Bluetooth broadcasts deliver customized, rich media content

and applications directly to cell phones within a range of 1000 feet of a specific location.

Cell phone users can receive coupons, video, audio, photos, Bluetooth messages, etc.

What is Bluetooth proximity marketing? Mobile Smaert Ads specialize in providing information,

entertainment, discounts, coupons, and other promotional material to users of mobile phones

and other portable Bluetooth-enabled devices. This Bluetooth technology helps businesses and

organizations implement proximity marketing by offering superior technology in the following

arenas:

  • Broadcast location-based coupons
  • Contextual advertising
  • Localized information
  • Gaming and music
  • Content on demand

How proximity marketing works? Retailers use proximity marketing by simultaneously targeting

patrons already inside their stores and pedestrians within relative proximity of their storefronts:

people who own mobile devices that use Bluetooth wireless technology. This is location-based

marketing at its best. Just create and load your ad.

Never before have brands, information providers, and retailers been enabled with the technology

to send content and direct response advertising directly to a consumer's mobile phone. Send all

consumers within relative proximity of a particular destination, retail store, or area. Our Bluetooth

broadcast permission based messages every 15 seconds around the clock to reach all your NEW

customers!

Mobile marketing at its finest

The finest in mobile marketing. Our Bluetooth message broadcaster is a secure, permission
based
system. Our Bluetooth server is a fully hosted proximity marketing solution that services

the installation and management process. We also provide an option to those seeking to manage

and host the server themselves.

How to transmit location-based contextual information

Interested in proximity advertising? Our Bluetooth broadcasting solves wireless advertising and

marketing problems with its integrated software systems. Using Bluetooth wireless technology,

this highly customizable hardware and software enables businesses to reach prospects with

promotional campaigns and other timely, relevant content. The Bluetooth server seamlessly

meets the advertising and marketing needs of:

  • Content owners
  • Brands
  • Retailers
  • Information providers


Highly flexible, the Bluetooth server can be positioned just about anywhere or incorporated into

other forms of display media.

Proximity Marketing - The ultimate solution to reaching people

The Mobile Smart Ads Bluetooth server can be placed almost anywhere that people with wireless handheld devices can be found. We’re helping businesses learn how to effectively use location-based contextual advertising in settings like:

  • Airports
  • Auto Sales
  • Banks
  • Billboards
  • Bus Shelter Posters
  • Church Campuses
  • Concerts
  • Hospitals
  • Hotels and Resorts
  • Kiosks
  • Large Shopping Malls
  • Movie Theater Complexes
  • Nightclubs and Bars
  • Outdoor Billboards
  • Public Spaces
  • Restaurants
  • Retail Locations
  • Sports Arenas
  • Subway Station Posters
  • Technical Schools
  • Theatres (opera, shows, etc.)
  • Tradeshows
  • University and College Campuses
  • Medical Plazas


Reaching Bluetooth-enabled wireless devices

Bluetooth-based proximity advertising solutions allows for the distribution of rich media digital

content, applications, and advertising to mobile phones and other Bluetooth-enabled devices that

are within relative proximity of retail stores, commercial buildings, and public spaces equipped

with our Bluetooth servers.

The value of using customized Bluetooth content

Content providers load customized content onto the Bluetooth server and direct the system to

broadcast that content to mobile phones and other mobile devices using Bluetooth wireless

technology. The content, which uses mobile coupons, information, entertainment, discounts, and

other promotional material, transmits at speeds up to 30 times faster than it would take to

download them from most available mobile networks. Bluetooth advertising means powerful,

effective wireless advertising, with a reach radius of 1000 feet from a server location.

In addition, targeted prospects are themselves enabled with the ability to control if and when

they want to receive content. This gives the prospect total control of the direct response

communication aimed at them. At the very core of the Bluetooth server is an embedded

permission-based implement designed to ensure a spam-free, rich user experience.

Tracking success rates of the Service

Service providers can use our integrated software tool to track information pertaining to the

success or failure of message delivery, message open rates, and—when applicable—conversion

rates.


How the Bluetooth server works
                              

                                           

The Bluetooth server distributes advertising content to people who own devices that use

Bluetooth wireless technology. The entire setup is comprised of a multi-radio access point
known as Bluetooth
Beaming. The result: solid contextual advertising.

 

Example: a programmed instruction may direct a Bluetooth server (or all networked

servers located near a frequently visited shopping center) to send a digital coupon during

the lunchtime hour to all mobile devices located in the proximity of a targeted restaurant

at that particular time. Accept the coupon and redeem on the spot!

The Bluetooth server can be operated independently or in conjunction with other remote access

points to form a Bluetooth wireless marketing network operated from a central location through a

Web-based interface.

Whether operated independently or as part of a Bluetooth network, the Bluetooth server access

point can be used to distribute all types of content to the owners of devices running Bluetooth

wireless technology.

Each time someone carrying a device that uses Bluetooth wireless technology enters an area

serviced by a Bluetooth server, the system goes through the following steps:

1. Identification

The Bluetooth server identifies the device based on its unique Bluetooth ID number and captures it for storage. Like a MAC address tag associated with a computer, this Bluetooth identification number is permanently coded into the mobile device. It never changes.

2. Queries

After the identification process, the Bluetooth server queries its database to see what, if any,

communication may have taken place with the mobile device in the past. Depending on the result

of the query, the system initiates action to deliver content to the device based on a set of preprogrammed instructions.

3. Profiling

If a history for the device exists in the database, the Bluetooth server follows a set a preprogrammed

instructions to continue communicating with the device while building the profile. If

there is no history of communication with the mobile device, the system will start profiling the

device by initiating communication based on a different set of pre-programmed instructions.

Sample instructions are listed below.

The pre-programmed instructions are uploaded to the system in one of two ways:

  • An operator may input these instructions directly into the system.
  •  
    An operator may input the instructions remotely via Web-based software interface.

The following examples broadly describe the types of instructions an operator may program into

the server to provide powerful wireless marketing.

  • If user has already received advertising A, then send advertising B or C, etc.
  •  
    If user has received a video file, then send an MP3 file the second time, etc.
  • If user enters area near restaurant at 12:00 p.m., then send lunch coupon for a hamburger, discounted meal, etc.

For users waiting in line for tickets at all theaters in nationwide network, send popcorn

discount.

 

 If user has paid for content, then allow user the ability to download or view certain files.

The Bluetooth server supports all existing content formats. Sample formats supported include,

but are not limited to:

  • Bluetooth files
  • Image files
  • Barcodes
  • Audio Files
  • Ringtone Files
  • Video Files
  • Java Applications
  • VCAL
  • vCard
  • SMS
  • MMS

Our Bluetooth server utilizes Bluetooth radios to deliver content in a range of up to 1000 feet

from the Bluetooth server location. Data transfer rates vary, depending on the user's mobile

phone and handset type.

BlueTooth security avoids privacy and spamming issues

The Bluetooth server incorporates 128-bit security to ensure that communication between the

server and each mobile devices is kept secure. As an added security measure, the system is

configured to send a permission message that includes a short PIN number that must be entered

and send by the user for verification and acceptance of the unique offer.

Mobile Smart Ads broadcast Bluetooth servers enable fast deployment of promotions'

Our proximity advertising solution provides businesses with the opportunity to leverage Bluetooth

wireless connectivity to deliver relevant content to relevant people in relevant places at relevant

times.

The benefits are immense and unparalleled when compared to other forms of direct

response advertising. Advertisers have the ability to deploy advertising, marketing, or messaging

campaigns in a matter of hours rather than days or weeks. Listed below are some additional

benefits of utilizing a mobile broadcast Bluetooth servers system.


 

Benefits for merchants, advertisers and service providers

Are you a service provider, retailer, location manager, or operator? Take a look at how using

Bluetooth wireless technology fills your marketing and advertising needs. You can:

  • Ensure that recipients have an enhanced retail experience.
  • Drive sales by offering digital delivery of coupons and promotional material.
  • Encourage repeat visits so users can acquire new or updated content.
  • Increase loyalty through redemption opportunities and loyalty programs.
  • Extend the brand beyond the retail location.
  • Lower the dependence on expensive paper-based marketing material.

Bluetooth marketing means your customers gain access to vital information about products and

services on-demand. This frees your sales staff to deal with additional customer requests. Plus,

this Bluetooth-enabled technology allows retailers and service operators to encourage viral

marketing.

Consumer benefits

  • Enhanced retail experience.
  • Enhanced level of personalization.
  • Consumers can store content on these devices for later viewing.
  • Consumers can receive exclusive content distributed only at select locations.
  • Consumers can help with viral marketing process by transferring the acquired
    content to other mobile devices with ease. Imagine how a few consumers can pass
    along movie trailers or coupons to friends and family who have mobile phones


  

Get your messages in front of the right consumers in the right place, at the right time!
Choose Mobile Smart Ads Bluetooth Broadcasting solutions. Contact Us Today