Bluetooth Broadcasting - Proximity Advertising
Looking for creative, cost-effective methods to distribute your marketing messages? Bluetooth
broadcasting is an amazing system that uses Bluetooth wireless technology. Direct response
advertising at its best!
Mobile Smart Ads Bluetooth broadcasting proximity advertising solution allows for the distribution
of rich media content and applications to mobile phones, laptops, and other Bluetooth-enabled handheld devices. Content that is engaging, interactive, and informative. The formula works when these wireless devices are relatively close to virtually any public and private spaces that are equipped
with our Bluetooth Servers. Location-based marketing has arrived! Mobile Smart Ads offers a powerful proximity-based direct response marketing solution for content providers, advertisers, retailers, public space operators, and more. And that's just the beginning of what you can do with our location-based Bluetooth marketing technology.
At broadband speed, our Bluetooth broadcasts deliver customized, rich media content
and applications directly to cell phones within a range of 1000 feet of a specific location.
Cell phone users can receive coupons, video, audio, photos, Bluetooth messages, etc.
What is Bluetooth proximity marketing? Mobile Smaert Ads specialize in providing information,
entertainment, discounts, coupons, and other promotional material to users of mobile phones
and other portable Bluetooth-enabled devices. This Bluetooth technology helps businesses and
organizations implement proximity marketing by offering superior technology in the following
arenas:
How proximity marketing works? Retailers use proximity marketing by simultaneously targeting
patrons already inside their stores and pedestrians within relative proximity of their storefronts:
people who own mobile devices that use Bluetooth wireless technology. This is location-based
marketing at its best. Just create and load your ad.
Never before have brands, information providers, and retailers been enabled with the technology
to send content and direct response advertising directly to a consumer's mobile phone. Send all
consumers within relative proximity of a particular destination, retail store, or area. Our Bluetooth
broadcast permission based messages every 15 seconds around the clock to reach all your NEW
customers!
Mobile marketing at its finest
The finest in mobile marketing. Our Bluetooth message broadcaster is a secure, permission
based system. Our Bluetooth server is a fully hosted proximity marketing solution that services
the installation and management process. We also provide an option to those seeking to manage
and host the server themselves.
How to transmit location-based contextual information
Interested in proximity advertising? Our Bluetooth broadcasting solves wireless advertising and
marketing problems with its integrated software systems. Using Bluetooth wireless technology,
this highly customizable hardware and software enables businesses to reach prospects with
promotional campaigns and other timely, relevant content. The Bluetooth server seamlessly
meets the advertising and marketing needs of:
Content owners
- Brands
- Retailers
- Information providers
Highly flexible, the Bluetooth server can be positioned just about anywhere or incorporated into other forms of display media.
Proximity Marketing - The ultimate solution to reaching people
The Mobile Smart Ads Bluetooth server can be placed almost anywhere that people with wireless handheld devices can be found. We’re helping businesses learn how to effectively use location-based contextual advertising in settings like:
Airports
- Auto Sales
- Banks
- Billboards
- Bus Shelter Posters
- Church Campuses
- Concerts
- Hospitals
- Hotels and Resorts
- Kiosks
- Large Shopping Malls
- Movie Theater Complexes
- Nightclubs and Bars
- Outdoor Billboards
- Public Spaces
- Restaurants
- Retail Locations
- Sports Arenas
- Subway Station Posters
- Technical Schools
- Theatres (opera, shows, etc.)
- Tradeshows
- University and College Campuses
- Medical Plazas
Reaching Bluetooth-enabled wireless devices
Bluetooth-based proximity advertising solutions allows for the distribution of rich media digital
content, applications, and advertising to mobile phones and other Bluetooth-enabled devices that
are within relative proximity of retail stores, commercial buildings, and public spaces equipped
with our Bluetooth servers.
The value of using customized Bluetooth content
Content providers load customized content onto the Bluetooth server and direct the system to
broadcast that content to mobile phones and other mobile devices using Bluetooth wireless
technology. The content, which uses mobile coupons, information, entertainment, discounts, and
other promotional material, transmits at speeds up to 30 times faster than it would take to
download them from most available mobile networks. Bluetooth advertising means powerful,
effective wireless advertising, with a reach radius of 1000 feet from a server location.
In addition, targeted prospects are themselves enabled with the ability to control if and when
they want to receive content. This gives the prospect total control of the direct response
communication aimed at them. At the very core of the Bluetooth server is an embedded
permission-based implement designed to ensure a spam-free, rich user experience.
Tracking success rates of the Service
Service providers can use our integrated software tool to track information pertaining to the
success or failure of message delivery, message open rates, and—when applicable—conversion
rates.
How the Bluetooth server works
The Bluetooth server distributes advertising content to people who own devices that use
Bluetooth wireless technology. The entire setup is comprised of a multi-radio access point
known as Bluetooth Beaming. The result: solid contextual advertising.
Example: a programmed instruction may direct a Bluetooth server (or all networked
servers located near a frequently visited shopping center) to send a digital coupon during
the lunchtime hour to all mobile devices located in the proximity of a targeted restaurant
at that particular time. Accept the coupon and redeem on the spot!
The Bluetooth server can be operated independently or in conjunction with other remote access
points to form a Bluetooth wireless marketing network operated from a central location through a
Web-based interface.
Whether operated independently or as part of a Bluetooth network, the Bluetooth server access
point can be used to distribute all types of content to the owners of devices running Bluetooth
wireless technology.
Each time someone carrying a device that uses Bluetooth wireless technology enters an area
serviced by a Bluetooth server, the system goes through the following steps:
1. Identification
The Bluetooth server identifies the device based on its unique Bluetooth ID number and captures it for storage. Like a MAC address tag associated with a computer, this Bluetooth identification number is permanently coded into the mobile device. It never changes.
2. Queries
After the identification process, the Bluetooth server queries its database to see what, if any,
communication may have taken place with the mobile device in the past. Depending on the result
of the query, the system initiates action to deliver content to the device based on a set of preprogrammed instructions.
3. Profiling
If a history for the device exists in the database, the Bluetooth server follows a set a preprogrammed
instructions to continue communicating with the device while building the profile. If
there is no history of communication with the mobile device, the system will start profiling the
device by initiating communication based on a different set of pre-programmed instructions.
Sample instructions are listed below.
The pre-programmed instructions are uploaded to the system in one of two ways:
The following examples broadly describe the types of instructions an operator may program into
the server to provide powerful wireless marketing.
For users waiting in line for tickets at all theaters in nationwide network, send popcorn
discount.
If user has paid for content, then allow user the ability to download or view certain files.
The Bluetooth server supports all existing content formats. Sample formats supported include,
but are not limited to:
Bluetooth files
- Image files
- Barcodes
- Audio Files
- Ringtone Files
- Video Files
- Java Applications
- VCAL
- vCard
- SMS
- MMS
Our Bluetooth server utilizes Bluetooth radios to deliver content in a range of up to 1000 feet
from the Bluetooth server location. Data transfer rates vary, depending on the user's mobile
phone and handset type.
BlueTooth security avoids privacy and spamming issues
The Bluetooth server incorporates 128-bit security to ensure that communication between the
server and each mobile devices is kept secure. As an added security measure, the system is
configured to send a permission message that includes a short PIN number that must be entered
and send by the user for verification and acceptance of the unique offer.
Mobile Smart Ads broadcast Bluetooth servers enable fast deployment of promotions'
Our proximity advertising solution provides businesses with the opportunity to leverage Bluetooth
wireless connectivity to deliver relevant content to relevant people in relevant places at relevant
times.
The benefits are immense and unparalleled when compared to other forms of direct
response advertising. Advertisers have the ability to deploy advertising, marketing, or messaging
campaigns in a matter of hours rather than days or weeks. Listed below are some additional
benefits of utilizing a mobile broadcast Bluetooth servers system.
Benefits for merchants, advertisers and service providers
Are you a service provider, retailer, location manager, or operator? Take a look at how using
Bluetooth wireless technology fills your marketing and advertising needs. You can:
Bluetooth marketing means your customers gain access to vital information about products and
services on-demand. This frees your sales staff to deal with additional customer requests. Plus,
this Bluetooth-enabled technology allows retailers and service operators to encourage viral
marketing.
Consumer benefits
Get your messages in front of the right consumers in the right place, at the right time!
Choose Mobile Smart Ads Bluetooth Broadcasting solutions. Contact Us Today