Mobile Smart Ads
the future of direct marketing is already in your customers hands

Mobile Smart Ads is a provider of mobile marketing solutions. For both large and small
companies, we help you reach out to your customers in ways that previously weren't possible.

We make it easy for our clients to manage their own mobile marketing campaigns and monitor their results. It is so simple that if you can surf the web, you can initiate launch and mobile content.

• Mobile advertising and marketing campaigns for contests, coupons, advertising, information, and assistance. 

What makes Mobile Marketing valuable for your company?

•  Penetration, over 2.6 billion mobile phone users around the globe, in 200 countries, with 630 telecom operators.
  
•  380 billion messages a month are exchanged worldwide.
  
•  Personalized medium, high impact, high reach.
  
•  Short time-to-market, quick and easy testing possibilities, high reach.
  
• Response monitoring, direct insight into campaign response and consumer behavior.

Use Mobile Marketing for        

• for customer acquisition
  
• to support product launches
  
• for customer retention
  
• for loyalty building
  
• to raise brand awareness
  
• for mobile couponing
  
• for direct marketing
  
• for news / information
  
  

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  Conventional Advertising
  
  Most people often ignore advertising and are actually even irritated by it. This is because people find that the ads, which can be found anywhere and everywhere at anytime, were more often than not irrelevant for them. Furthermore the impact of the ad campaigns when launched is very difficult to assess. There is also a big possibility that with most people's negative attitude towards ads, much of the campaign efforts go to waste. Because of this business owners usually have second thoughts about investing on serious campaign ads.
  
  Advertising on the Internet
  
  With the advent of the Internet, new advertising models have come out that appear to be more effective when it comes to reaching the advertisers' audience. Targeted advertising became very popular and is still popular. Contextual advertising took targeted advertising to the next level and made ads even more relevant for people. These targeted ads, also called smart ads, have allowed advertisers to not only reach a more receptive audience but also to cut their advertising costs. Advertisers scrambled to place ads on the Internet and the Internet advertising industry boomed to reach $9.6 billion in revenue in 2004. The advertising industry has finally realized the power of the Internet as a medium for advertising.
  
  Smart Ads on Cell Phones
  
  However, for forward thinking marketers there are even better ways and an even better medium in which smart ads can be implemented. To them the ultimate medium for smart ads would be a device that would enable advertisers to target specific individuals and send or show them their supposedly relevant ads anytime of the day at anyplace. The device that fits this criterion is the mobile phone or cell phones.
  
  Cell phones are the ideal smart ad machine for marketers because: 1) a large percent of the world's population owns cell phones, 2) cell phone owners use their cell phone all the time and their phone is rarely far from their side, and 3) owners usually read their messages before deleting them and would rarely ignore a text message. Because of these facts advertisers who wish consumers to see their ad even for a brief period will find that they have a large base of "Opt-In" cell phone users who will spend a few moments actually reading their ad before deleting them. In other traditional media like the television or in magazines users often just change the channel or turn the page as soon as ads come out without paying any attention to the ad. The future of direct marketing is already in your customers hands, connect with them!
  
  

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